Life is full of beauty. Notice it. Notice the bumble bee, the small child and the smiling faces. Smell the rain, and feel the wind. Live your life to the fullest potential, and fight for your dreams! – Ashley smith
When I say the word ‘beautiful’ the first thing that comes to our mind is something which is appealing and physically attractive. Even the dictionary ‘Thesaurus’ states the same. But here I would like to go with an age-old saying that “Beauty lies in the eye of the beholder”. I absolutely agree with it as different people have different outlook towards beauty.
But when I talk about our country INDIA and the general society; of which we all are a part of, the definition of beautiful is “Fair”. And this is where my concern starts.
I would like to share my thoughts on Indian’s Obsession with FAIRNESS!!! INDIA- The land where Mahatma Gandhi was born and who apart from getting us all Independence from the British, fought a battle against the racial discrimination prevailing at that time. We respect him and his ideals but still we ourselves are trapped in this colour game and the large market for “Fairness Creams” is a proof.
I get frustrated when I see these commercials because they change the whole meaning of an average Indian girl! I mean do girls really want to look fair? Is it an obligation in our society? “TUM HAUNSLA DE DO” this is what is repeated during the whole advertisement. Hello…. Where are we living? Are we those big fools who take them literally and buy them? And the reports say that many metro cities have a big market for these creams. This clearly shows it’s not a matter of being literate or being a metro-city dweller and we certainly can’t blame the company for making such products or TVC’S because this is a case of simple Economics– “Demand & Supply”.
And the demand is so much that we have a “Mard Wali” Fairness Cream? Though I absolutely love SRK but I was disappointed when I saw him endorsing the same. And now John Abraham & Shahid Kapoor joins the list. They should learn from Aishwarya Rai who refused to endorse the fairness cream range from L’Oreal.
“Hum kale hain to kya hua dilwale hain”, “Jiski biwi gori uska bhi bada naam hai” , Ek garam chai ki pyali ho.. chahe “GORI ho ya KALI ho!! WTF?? These are some of the songs from our movies which show us the importance of being ‘FAIR’ or the ‘disadvantage’ of being dark..eh..!!. Then we have serials also which show the dark-complexioned girls facing all the troubles in getting married. They feel dejected, miserable, pitiable and what not! When will all this stop? I am saturated now!! I pray to Lord Krishna that please knock some sense into people who give your example to convince those who are dark-skinned that “Krishna ji bhi to kale the” Ugh!!
I know it’s clichéd but it’s a FACT! It’s all about inner beauty.. I would like to end this post by quoting few lines:
“Racism is man’s gravest threat to man – the maximum of hatred for a minimum of reason.”
Let’s get up and take a pledge that we’ll stop this petty act if we do and let’s hope that INDIA becomes a land where Fair is not always Lovely!!!